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This Website is intended only for residents in the Switzerland of legal drinking age only. Do not use this Website if you are not of legal drinking age and resident in the Switzerland. Date of birth verification is required at the entrance of the Website and prompts may be located within the Website.
You must not provide us with your personal information if you are not of legal age to purchase alcohol in the jurisdiction in which you reside and (if different) in the jurisdiction in which you are accessing the site. We do not intend to collect personal information from any individuals under the legal purchase age or market alcohol beverages to anyone under the legal purchase age. If we receive notice or believe that someone under the legal purchase age has provided us with personal information we will make every reasonable effort to remove such personal information from our files.
This site is controlled and operated by Heineken Switzerland Limited from its offices in the Switzerland. The Company makes no representation that material in the Website is appropriate or available for use in other locations. Those who choose to access this Website from other locations do so on their own initiative and are responsible for compliance with local laws if, and to the extent that local laws are applicable.
These terms and conditions and anything in this Website shall be governed by the laws of Switzerland.
Access to our Website is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our Website without notice. We will not be liable if for any reason our Website is unavailable at any time or for any period.
From time to time, we may restrict access to some parts of our Website, or our entire Website, to users who have registered with us.
You are responsible for making all arrangements necessary for you to have access to our Website. You are also responsible for ensuring that all persons who access our Website through your internet connection are aware of these terms, and that they comply with them.
Our Website often provides links to resources that we believe may be useful. These links will lead you to websites operated by third parties that operate under different privacy policies. We encourage you to review those privacy policies, as we have no control over information you may submit to those third parties.
You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
You must not establish a link from any website that is not owned by you. Our Website must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice.
Our Website is not guaranteed to be free from any so-called computer viruses and it is recommended that you check for any such viruses before downloading it to your computer.
This Website contains material which is owned by or licensed to Heineken Switzerland Limited and is protected by international copyright, trade mark and other intellectual property laws. No permission is given by this Company in respect of the reproduction or use for commercial purposes of any brand names, product names, designs and other materials shown in which intellectual property rights subsist. You are only entitled to copy electronically and print hard copy portions of this Website for the sole purpose of viewing our products.
The Company is licensed to reproduce and distribute any sound and video recordings contained on this Website. You are only permitted to download such sound and video recordings for personal viewing in the Switzerland. You are expressly prohibited from sharing such sound and video recordings.
Commentary and other materials posted on our site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents.
We aim to update our Website regularly, and may change the content at any time. If the need arises, we may suspend access to our Website, or close it indefinitely. Any of the material on our Website may be out of date at any given time, and we are under no obligation to update such material.
We may now or in the future permit the submission of videos or other communications submitted by you and other users ("User Submissions") and the hosting, sharing, and/or publishing of such User Submissions. You understand that whether or not such User Submissions are published, we do not guarantee any confidentiality with respect to any submissions.
In connection with User Submissions, you further agree that you will not: (i) submit material that is copyrighted, protected by trade secret or otherwise subject to third party proprietary rights, including privacy and publicity rights, unless you are the owner of such rights or have permission from their rightful owner to post the material and to grant us all of the license rights granted herein; (ii) publish falsehoods or misrepresentations that could damage us or any third party; (iii) submit material that is unlawful, obscene, defamatory, threatening, indecent, seditious, offensive, abusive, pornographic, harassing, hateful, discriminatory, scandalous, inflammatory, blasphemous, racially or ethnically offensive, or encourages conduct that would be considered a criminal offence, give rise to civil liability, violate any law, or is otherwise inappropriate; (iv) submit material that could promote the excessive, irresponsible or underage consumption of alcohol; (v) submit material which is technically harmful (including without limitation computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data). You must not misuse the website (including without limitation by hacking). (v) post advertisements or solicitations of business: (vi) impersonate another person. The Company assumes no responsibility for any liability that might arise from the content posted on the Website, including without limitation, claims for defamation, libel, slander, obscenity, pornography, profanity or invasion of privacy.]
The material displayed on our Website is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:
for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable, provided that this condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above. This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.
From the period as of applying for the Selection until returning home after the trip, each Winner must:
HEINEKEN DISCLAIMS ALL WARRANTIES WITH RESPECT TO THE CAMPAIGN. THE CAMPAIGN AND THE PRIZE ARE PROVIDED 'AS IS' AND 'AS AVAILABLE'. IF THE FLIGHT AND/OR EVENT AN/OR THE ACCOMODATION MAY BE CANCELLED, HEINEKEN SHALL ALTER THE PRIZE AS IT DEEMS FIT.
You can't control everything in life, but you can control how much you drink.
It's up to you to make the most of it. U-Dside.
As we don't want to contribute to excessive consumption or misuse, we have set standards and we comply with regional and national codes for beer and alcoholic advertising.
We only place commercial communication where at least 70% of the audience is over 18 years or in some countries the legal purchase age if that is higher than 18 years. We will only feature people who are at least 25 years old and act and appear their age. We will not suggest alcohol is the key to social or sexual success.
We define commercial communication as all activities carried out in order to market our brands (alcoholic and any non-alcoholic versions of alcoholic brands). This includes: all advertising, the brand name, product descriptor, packaging and labelling, digital and mobile phone communication, sponsorships, product placement, promotions (on & off-trade) and point of sale materials.
We encourage our employees to be ambassadors for alcohol responsibility and to take personal responsibility for their own alcohol use.
Our company worldwide implements Cool@Work - a workplace alcohol information and prevention programme.
It aims to improve safety and health at work, ensure responsible alcohol consumption and create awareness, commitment and ambassadorship among employees.
Employees are divided into three groups and targeted information and support is delivered to each group:
Green: the majority who consume alcohol in moderation and are responsible drinkers
Amber: Those at risk of developing alcohol problems because of their job activities or characteristics.
Red: Individuals showing performance or health problems because of their alcohol consumption.
Targeted communication and training is implemented annually by our global operating companies using tools and methods most appropriate to local market needs.
Industry can be a valuable partner to encourage responsible drinking. The combined impact of brewers working together to address common issues is more powerful and in some cases has greater impact than companies acting alone.
Industry groups, governments, non-government organisations, consumer groups, police forces, legislators, retailers, bar and pub owners and community groups all have a valuable role to play in encouraging responsible consumption.
We work with brewers on a global (Worldwide Brewing Alliance), regional (e.g. Brewers of Europe) and market level on joint initiatives to promote responsible consumption. We also cooperate with the wider alcohol beverage industry on a global level (e.g. International Center for Alcohol Policies) and in many markets (e.g. Portman Group in the UK).
We work with others to encourage responsible attitudes to alcohol and to address alcohol related harm.
It has been recognised by the World Health Organisation that brewers can effectively contribute to reducing alcohol related harm.
We currently have partnerships with a variety of NGOs and third parties to address different areas of alcohol related harm.
Our commitment is that by 2015, all of our majority owned companies will have a partnership to help reduce alcohol related harm.
Alcohol is created when fruits, vegetables or grains are fermented. That means using yeast or bacteria to chemically change sugar in the food into alcohol.
The chemical name for alcohol in drinks is ethanol. Ethanol is a colourless liquid that is lighter than water - one millilitre weighs around 0.8 grams. The amount of alcohol present in different fermented products varies greatly.
The percentage of alcohol in a typical serving of beer is around 5%; for wine it's about 12% and spirits approximately 35%.Alcoholic drinks also contain energy (calories) from alcohol (30 kilojoules per gram). The nutritional value of most alcoholic drinks is very low, because they contain little protein, fat or other nutrients. Some drinks like beer, do contain sugars and carbohydrates, B-vitamins, micronutrients and minerals.
Many governments and health authorities give daily or weekly guidelines on the number of alcohol units that can be consumed. In some of the countries where Desperados is available, we include these guidelines on our product labels.
There are clear health, social, and behavioural risks resulting from drinking too much alcohol - either long-term or on single occasions.
Cultural attitudes, religious beliefs and legislation can all influence drinking behaviour. But ultimately people decide for themselves whether to drink or not - and how much.
If people drink alcohol irresponsibly, they can become a potential danger to themselves and others.
Sometimes it's better not to drink at all - even though government legislation or guidelines may allow you to drink a certain amount.
Don't drink if you are:
We believe that if you are going to drink beer, always drink in moderation at the right time, in the right place and for the right reasons.
If people consume alcohol inappropriately, they become a potential danger to themselves and others.
Alcohol affects everyone differently. Even one or two drinks affect you.
Alcohol accelerates your pulse rate and breathing. It dehydrates your body, making you urinate more. Alcohol reduces your ability to concentrate, co-ordinate your movements and even see properly. Even after drinking the smallest amount of alcohol you're more likely to make mistakes and bad decisions.
Your ability to safely drive a car, or any other vehicle, may actually be impaired even if your level is well below the legal limit. Safe driving requires good vision, sound judgement, quick thinking, and fast reaction times. Alcohol impairs all four. If you drink and drive you risk killing or injuring yourself and others. If you're planning to drive, it's best not to drink at all.
Persistent heavy drinking can cause a number of social, psychological and medical problems - including alcohol dependence.
Blood alcohol concentration (BAC) is determined by the rate at which alcohol is absorbed from the intestines into the blood, and the rate at which alcohol is broken down by the liver.
It can also be affected by other factors. For example, combining alcohol consumption with a meal helps to lower BAC levels. Your blood alcohol level depends on how many drinks you have had, the speed you're drinking, your weight and your gender - not how often you drink.
The same amount of alcohol causes lower BAC levels in men than in women. Men have a higher average weight and a relatively higher percentage of body fluid. Women metabolise alcohol more slowly than men - so it remains in their system longer.
The speed of the breakdown can vary a lot from person to person, but on average, the liver can break down around eight grams of alcohol per hour.
Yes. The same alcohol consumption leads to lower BAC levels in men than in women. Men have a higher average weight and a relatively higher percentage of body fluid. Women metabolise alcohol slower than men, meaning that it remains in their system longer.
So the same amount of alcohol will have a greater physical impact on a woman than on a man, even when differences in body weight are taken into account.
For pregnant women or those trying for a baby, it is safer not to drink alcohol.
When a pregnant woman drinks, alcohol is carried to all her organs and tissues. When it reaches the placenta it crosses through the membrane separating mother and child's blood systems - so the baby is drinking too.
A number of behavioral, developmental and physical disorders have been associated with drinking during pregnancy. The most well defined is Foetal Alcohol Syndrome, associated with chronic alcohol use by pregnant women.
There's not enough good evidence to establish how much alcohol is safe during pregnancy. The safest approach is not to drink at all.
A full stomach slows down the passage of alcohol into the large intestine, and can modify its absorption. If you drink after eating, the effects of alcohol will take longer to appear, because blood alcohol concentrations rise more slowly.
Black coffee, cold showers or fresh air won't counter the physical effects of alcohol. They might make you feel better, but only time can remove the alcohol from your blood. There are no short cuts.
If you're underage, you're not used to drinking - and don't know your own limits. Drinking heavily during adolescence can effect brain development, the liver and the hormonal system.
Different countries define underage drinking in different ways, mainly depending on the legal purchasing age. People under the legal purchasing and/or drinking age should not purchase or drink alcohol.
A night of heavy drinking normally means an uncomfortable morning after. When the body breaks down alcohol it turns it into substances with unpleasant effects. Alcohol irritates the body in many different ways, but most importantly it interferes with the hormone that regulates how much you need to urinate. So you need the toilet more often when you drink. This means you lose fluids, and become dehydrated. That's what can cause a hangover - the headaches, nausea, dry mouth, and raging thirst.
Short-term health effectsThe acetate from alcohol, produced mainly in the liver, causes depression in the central nervous system. This affects a person's behavior such as, causing lack of inhibition, decreased problem solving capacity, altered emotional functioning, depression or agitation. It also affects memory and movement, including decreased response time. As you drink more, this can lead to accidents, or contribute to bad decisions, violence or unwanted pregnancy. Extremely excessive drinking can result in convulsions, coma or even death.
In general, for adults there is a 'J-shaped' relationship between alcohol consumption and mortality. This means that people who drink little, or moderately have a lower death risk than people who don't drink at all, as well as a lower risk than heavy drinkers.
Chronic alcohol abuse can cause liver diseases, varying from mild disorders such as steatosis, to severe life-threatening diseases such as cirrhosis.
The cardiovascular system is one of the major organ systems affected by drinking. Population-based studies show conclusively that moderate drinking has a protective effect. This is the same for men and women, and bears no relation to the particular type alcohol. Drinking more heavily can lead to high blood pressure, and a higher risk of cardiovascular disease. Moderate alcohol intake is also reported to protect against diabetes and dementia.
The risk of developing certain types of cancer, including breast cancer and esophageal cancer is increased through drinking alcohol.
Alcohol dependence is the condition of being physically and psychologically dependent on alcohol. Alcohol dependants suffer physical and psychological withdrawal symptoms when they stop drinking. Their drinking interferes with their day-to-day lives, at home and work.